Being an clean beauty consultant is really fun and rewarding at the same time.
I know that what I am putting on my skin and on my clients skin is consistently nourishing and providing essential protection and nutrition with pure and clean ingredients that enhance beauty. I also feel at peace knowing that I am not applying any toxic ingredients that can be harmful to your health in any way and have a minimal impact on the global eco systems.
Each product you use makes a difference when one considers how many known carcinogens are found in conventional beauty care as well as how often big name luxury brands test on animals in barbaric ways. The ripple effect is huge!
I feel that applying makeup is the last step in my morning skincare routine. It is skincare with pigment, skincare with colour. It is taking care of your skin while you enjoy enhancing your features with makeup. That is how it ought to be, and it can be when using high quality beauty brands that are not misleading. Authentic clean beauty brands use high concentrations of pure ingredients and don't "greenwash."
This term basically means that brands can have minimal amounts of active natural ingredients and can label it "natural" even if 99% of it isn't!
Usually women tend to spend more on expensive creams, serums and cleansers in their regular skincare routines to prevent ageing and maintain healthy skin. You may even be inclined to purchase more organic based skincare which is fantastic, but when it comes to makeup I still feel that particular area is neglected as a possible step in skin care. Once you have conventional makeup on, your skin is coated in various toxic ingredients for 6+ hours a day which is a missed opportunity to provide further nourishment throughout the day.
Most conventional cosmetics contain fillers, synthetic dyes, fragrance and preservatives that are not contributing in maintaining a healthy complexion by any means. These toxic ingredients and many others found in today's most popular brand's advertised and seen all over social media do the complete opposite. They suffocate your skin cells, drench it in chemicals, clog pores, age your skin, dehydrate and can cause mild to severe reactions. Sure it looks fantastic when it's on Instagram and magazines, but underneath it all is unhappy skin and more importantly it's an unnecessary toxic overload to the body. Over time using conventional makeup really takes a toll on the skin and can leave you with a dry and dull looking complexion. I know what it feels and looks like because I used to use conventional makeup which dulled my skin and made it break out constantly. So if you're trying your best by using effective and safe skincare products, the makeup you wear needs to be a completion in your regimen and not taking away from your efforts. There's no need to have to use products with carcinogens if we have a choice.
What do you do about this when you become aware of the effects of your makeup on your skin and health? You can choose to use authentically clean makeup brands that have many natural ingredients for their products. Always read the labels and ingredients. If it shows a natural ingredient like argan oil for example, as the last listed item after a long list of toxic chemicals, more than likely it's not really good for you.
Some of my favourite ingredients commonly found in natural makeup are jojoba oil, coconut oil, shea butter and aloe vera. These are just a few of many great plant based ingredients found listed at the top of lists, which means higher concentrations and better results.
They provide deep hydration, are soothing provide protection from the elements. Instead of using cheap fillers, they are using high quality ingredients that contain an abundance of nutrition and antioxidants that prevent ageing skin and address different skin conditions at the deeper levels. You aren't just covering, you are treating!
Another advantage of clean makeup available today is that the formulations are very effective and provide superior coverage and pigmentation when you need it most. The performance of cleaner makeup brands are better than conventional makeup because of long term benefits and improvements you see and feel right away. My clients always tell me how great their skin feels after a makeover because it doesn't feel heavy or like they are wearing too much on their skin. This is the best sign that what you are using is actually beneficial for your skin, it's lightweight and looks flawless. You can still cover a blemish perfectly and achieve lush lashes with cleaner and safer makeup, it works beautifully.
There are several famous makeup artists like Kristen Arnett, Sheri Stroh and Paige Padgett that only use cleaner beauty brands when working on movie and TV sets and editorial shoots. It says a lot when most of these artists are under that level of pressure with extremely high expectations and they choose to use more natural makeup for their clients when they can use any brand they want. Thus type of makeup delivers results consistently! It is also more desirable for their clientele because having healthy flawless skin is a vital part of their jobs! I recommend it especially for people with sensitive or acne prone skin because many of the properties found in these ingredients are healing and anti inflammatory.
One of the foundations I use for example helps to reduce hyper pigmentation and sun damage with Vitamin C, and my lipstick keeps my lips moist with coconut and jojoba oil. I have seen how dewy my skin looks and feels even when I'm wearing very minimal makeup or none at all because my makeup is literally skincare with colour! When I am applying my makeup I am contributing and completing my healthy skin care routine by adding incredibly effective natural ingredients that penetrate deeply and allow proper oxygenation.
There is an abundance of great clean beauty brands to choose from that fit every need, age and budget. You can switch one product at a time to make it simpler and less overwhelming.
So go ahead and play as much as you like and express your feminine side with more natural, cleaner cosmetics. It's nourishing your skin from within.
If you're looking to make the switch to cleaner and safer beauty products you can look up beautycounter.com for more info on their entire line of cosmetics and self care products.